1 billion trees

Carbon Counts® and the EverForest® game have an internal team that vets all reforestation partners and the projects we support. We strive to plant the right tree, at the right time, in the right place, with the right partners using a five pillar approach.

Our approach includes location, design, tree species, socio-economic factors that drive deforestation, and monitoring and evaluation. These pillars ensure transparency, effectiveness, and long term sustainability of our tree planting projects.

Carbon Counts is not a charity. It’s a registered Public Benefit Corporation in the state of Delaware. A Public Benefit Corporation is a for-profit corporation that is intended to produce a public benefit and to operate in a responsible and sustainable manner. We are also a certified B Corporation. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact.

Currently we have partners that plant trees in Kenya and Rwanda. Long term, we’d like to support reforestation projects all around the world. For that, we need your help! The more people who play EverForest, the more we can add reforestation projects.

The trees are planted by our reforestation partners, EarthLungs Reforestation and One Acre Fund. EarthLungs works in partnership with the Kenya Forest Service through their “Adopt-A-Forest” program. They hire unemployed and underemployed community members in and around the project area to do the tree planting. One Acre Fund works with smallholder farmers in rural areas of Africa providing education and support to plant trees that will benefit them and their community.

Reforestation is what is called a “Nature-based solution for climate change” because forests and the trees that grow in them take carbon, the main driver of climate change, out of the atmosphere as part of their life cycle. Trees absorb about one third of global greenhouse gas emissions every year and store carbon in their trunks and the root systems in soil. They purify and clean the air we breathe, provide habitats for animals and other plants protecting the planet's biodiversity, cool the earth by providing shade, prevent soil erosion, clean toxic chemicals released into the environment and studies have even proven they improve our overall health and well-being!

The trees that are planted are determined by our reforestation partners. They have in-house expertise on reforestation and they evaluate every project site with external experts, community partners, local, regional and national governments to ensure that the trees planted are the right species for the area. They also ensure a wide variety of species native to the area are planted taking into consideration the soil, geography, climate and understanding the types of trees that flourished naturally in the area prior to deforestation.

Small changes make a big difference when a lot of people take action! In fact, there is research that says 5 concrete actions matter a lot—if just a small percentage of people in the United States did these 5 things, we would be able to reverse the amount of carbon going into the atmosphere which is the main driver of climate change. These actions are: Adopting a plant-rich diet, reducing food waste, rethinking transportation (one less flight per year and going car free), using clean energy or less energy, and rethinking what you need to buy and if you do need to buy something, use the three “r’s”: reducing, reusing, or recycling.

Here is a great source for more info!

We’d love to hear from you! If you’re a business and would like to sponsor trees in EverForest, contact us here and let us know a bit about your company. If you’re a reforestation organization, we are not currently onboarding new partners until our player community grows and the number of trees earned by players grows with them; however, you’re welcome to provide us with a link to your website and a short paragraph about your project. If we believe it’s a fit, we’ll reach out to you.